Pomelo

Approach:
Digital By Creatives began by crafting Pomelo’s brand voice and architecture, establishing a cohesive and consistent identity across all platforms. To amplify Pomelo’s message and build credibility, the team partnered with influencers who resonated with Pomelo’s target audience, driving awareness and engagement. Social media growth efforts were centered on TikTok, leveraging the platform’s younger, global audience. Creative and relatable content helped grow a robust community, fuel organic engagement, and significantly increase brand visibility. Additionally, Digital By Creatives led the creation and execution of transactional and marketing SMS and email campaigns, ensuring a seamless communication experience from waitlist signup to product launch.

Results:
This multi-faceted approach delivered impressive results. Digital By Creatives drove over 120,000 waitlist signups, building anticipation and a strong user base ahead of the launch. On TikTok, Pomelo gained over 300,000 followers and achieved 3 million video views, significantly expanding their reach and engagement. The branding efforts solidified Pomelo’s identity as a trusted financial app, while the SMS and email marketing campaigns provided a smooth, high-impact launch experience.

This campaign underscores Digital By Creatives’ expertise in developing holistic strategies that integrate branding, influencer marketing, and digital communication. These efforts not only delivered measurable results but also positioned Pomelo for long-term success in the financial tech space.

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