Farpoint Development
Farpoint Development is a trailblazer in Chicago’s real estate landscape, delivering game-changing projects that prioritize sustainability and community engagement.
Case Study
Social Media Strategy
Headquarters
Chicago, IL
Industry
Real Estate Development
Company Size
50
Timeline
2018 - 2024
project overview.
Farpoint Development is a leader in Chicago’s real estate landscape, known for delivering transformative projects that prioritize sustainability and community engagement. With a mission to create resilient and vibrant neighborhoods while acting as a “good neighbor,” Farpoint sought to amplify their vision and digital presence. To achieve this, they partnered with Digital By Creatives to enhance their organic social media strategy and showcase their commitment to sustainability and community impact.
our approach.
Approach
Digital By Creatives developed a comprehensive social media strategy centered on storytelling, sustainability, and community activation. The team focused on crafting engaging narratives that highlighted Farpoint’s groundbreaking projects and their impact on local communities. As part of the initiative, Farpoint’s social media presence was rebranded with a cohesive visual and content strategy aligned with the company’s values and mission. The strategy also included sustainability-focused campaigns in collaboration with renowned industry figures Walter Hood and Jason McLennan, effectively positioning Farpoint as a thought leader in sustainable development. Additionally, content was designed to optimize audience engagement, encouraging interaction, awareness, and action from Farpoint’s target audiences.
Results
The tailored strategy delivered impressive results. On LinkedIn, Farpoint experienced increase in page views, driving significant engagement and traffic to their platforms. The social media rebrand established a polished and professional digital presence, reinforcing Farpoint’s leadership in the real estate industry. Sustainability-focused campaigns successfully showcased the company’s innovative collaborations, elevating their reputation as a pioneer in sustainable development. This partnership highlights Digital By Creatives’ ability to craft impactful social media strategies that align with brand values, amplify key messages, and drive measurable results.
.webp)
