Greenwood
Greenwood is a financial services company dedicated to empowering Black and Latinx communities with banking solutions designed to build generational wealth and foster economic empowerment.
Case Study
Series A Raise by Creating a Movement on Social Media
Headquarters
Atlanta, CA
Industry
Fintech
Company Size
100
Timeline
2021-2022

project overview.
Greenwood is a financial services company dedicated to empowering Black and Latinx communities with banking solutions designed to build generational wealth and foster economic empowerment. Recognizing the importance of a strong social media presence to connect with their audience and amplify their mission, Greenwood partnered with Digital By Creatives to craft a dynamic social media strategy that drives engagement, builds community, and highlights their brand values.
our approach.
Approach:
Digital By Creatives developed a tailored social media strategy designed to elevate Greenwood’s voice and impact. By creating community-focused messaging, the team produced content that celebrated culture, financial literacy, and community empowerment, ensuring it deeply resonated with Greenwood’s audience. They designed cohesive and visually engaging assets that strengthened the brand’s identity and ensured a recognizable presence across all platforms. The strategy also incorporated data-driven insights to optimize post timing, frequency, and content types for maximum reach and engagement. To further amplify Greenwood’s message, Digital By Creatives partnered with mission-aligned influencers to create authentic connections with their target audience. Additionally, the team crafted educational resources and posts that empowered users with financial knowledge, tying these efforts back to Greenwood’s products and services.

Results:
The social media strategy delivered significant results, transforming Greenwood’s digital presence. The brand experienced a notable increase in community engagement, with posts consistently receiving higher likes, comments, and shares, fostering a vibrant and interactive online space. Greenwood also saw substantial follower growth on platforms such as Instagram and LinkedIn, further increasing brand visibility. Key campaigns focusing on financial tips and community initiatives became standout successes, driving meaningful conversations and amplifying the brand’s narrative. Overall, the cohesive and mission-driven approach strengthened Greenwood’s identity as a trusted advocate for financial equity and empowerment, enabling the brand to build deeper connections with its audience and expand its impact.